yearn to save

and serve

Date of Last Updated: 14th August, 2018

This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and user agreement for access or usage of the and website ("Website").

The Website is owned and operated by Tava Mitra Infonet P Ltd. ("Tava Mitra"), whose principal office is at Ackruti Trade Center, 91 Springboard, 5th Floor, MIDC, Marol, Andheri East, Mumbai - 400093. Tava Mitra is incorporated under the Indian Companies Act, 1913 as was then applicable.

Tava Mitra values the privacy of the users, guests and members of our website and its associated applications of the brand name AmbySure, and Allied Services (for recovery care) together referred to as ("Services"). This privacy policy is designed to protect your privacy and personal information ("Privacy Policy"). This privacy commitment only applies to data gathered by the Services and does not apply to any other information or web sites. All capitalized terms appearing in this Privacy Policy and not defined herein shall have the meaning ascribed to them in the User Agreement.
AmbySure is our registered trademarks.

Tava Mitra is committed to safeguarding its visitors' and Users' privacy. The following Privacy and Cookie Policy outlines the information of Tava Mitra and AmbySure directly and / or through it (hereafter ‘Tava Mitra’, 'AmbySure', 'us’, or 'we') may process and how we may use that information to better serve Visitors and Users while using our and (the 'Website'), our mobile customer application (the 'App'), our on-demand emergency (and non-emergency) services and our communication chat platform (collectively the 'Service'). Please review the following carefully so that you understand our privacy practices.

For any queries related to Privacy and Cookie Policy, please contact us at

"Allied Services" means non-emergency medical homebased services such as Physiotherapy, Consulting, Diagnostic lab test, Home Help, Nursing, etc., provided to the User registered with Tava Mitra Infonet P Ltd upon a service request.
“User” means a person who has signed up and is registered with Tava Mitra on the website or a person who has registered with our app “AmbySure” for the use or potential use of the Service.
“Partner / Service Provider” means the party having sole responsibility for the emergency response service or Non-Emergency Service or Allied Services or provision of any service using the platform provided by Tava Mitra to connect with the User.
“Emergency Responder” means the person who is an employee or service provider, or otherwise retained by the service provider and who provides the emergency response or other services to the User.
“Facility” means a facility as in hospital, clinic, ambulance, any office, any facility, vehicle that is owned and / or used by a Partner to provide the emergency response and / or to provide other services.
“First Responder” is a person with specialized training who is among the first to arrive and provide assistance at the scene of an emergency, such as an accident, natural disaster, or terrorist attack. First responders typically include paramedics, emergency medical technicians, police officers, firefighters, rescuers, and other trained members of organizations connected with this type of work. A certified first responder is one who has received training and certification.
“Ambulance” is a vehicle which can transport medical patients to treatment, and in some instances will also provide out of hospital medical care to the patient.
“Special Purpose Vehicle” is a specially designed vehicle to transfer disabled patients or persons to their preferred choice or medical facility.
“Service Request” a user registered with Tava Mitra requesting for emergency or non-emergency services.

2. No Access to Children under the age of 18
Tava Mitra cares about the safety of children. Because the Service is not directed towards children under 18, they are not allowed to register with or use the Service or provide personal data unless the registration is done by their parents / lawful guardians who take responsibility for the use of the service and the application by the children. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a child under 18 without authorization from their parents / lawful guardians, we will delete that information immediately.

When you visit our Website ( or and / or use the App (AmbySure), our website administrators process technical data such as your IP-address, visited webpages, the internet browser you use, your previous / next visited websites and the duration of a visit / session to enable us to deliver the functionalities of the Website and the App. In addition, in certain instances the browser and / or the App may prompt you for your geo-location to allow us to provide you with an enhanced experience. With this technical data our website administrators can manage the Website and / or the App, for instance by resolving technical difficulties or improving the accessibility of certain parts of the Website and / or the App.
When you use our App, we also process technical data such as your IP-address, Device ID or MAC-address, and information about the manufacturer, model, and operating system of your mobile device. We use this data to enable us to deliver the functionalities of the App, resolve technical difficulties, provide you with the correct and most up to date version of the App and to improve the function of the App.

When you register as a User or Service Provider, we will collect your name, email address, country, language, password, mobile phone number, IP-address, MAC-address, and your credit card / debit card / payment wallet account / payment platform account number, expiry date and security code.
We will use your contact details to send you a welcoming email to verify your username and password, to communicate with you in response to your inquiries, and to send you service-related announcements, for instance, if our Service is temporarily suspended for maintenance. We will use your registration information to create and manage your AmbySure account. We may deactivate your account if we suspect that you use our App to commit fraudulent or illegal acts or if you violate our terms of use.

3.3 AUGMENTING AmbySure and Allied Service EXPERIENCE
When you use the App through your mobile device, and only if you have consented thereto, we will track your geo-location information, on a real time basis. We use this information to allow you to view the Emergency Responders in your area that are close to your location, and send emergency request to the requested Emergency Responder, and see the requested Emergency Responder approaching on a map in real time. We may also use this real-time geo-location information to address user or emergency responder support, technical, or business issues that may arise in the course of your use of the App. If you contact AmbySure customer service while on an emergency response request, and it is necessary to use your real-time geo-location information to address your question, our support personnel will seek your consent before consulting your real-time geo-location.
In addition, you can choose to use advanced features for the app during emergency or non-emergency, for e.g., “Share Location to Trusted Contacts to Track me” will allow you to share your geo-location information with those persons with whom you choose to share such information. You can share your estimated time of arrival (ETA) with your AmbySure Trusted Contacts and / or any of your contacts. In that case, the App will automatically send your contact a one-time push notification and / or text message from your contact list informing him or her of your ETA and also permit him or her to track your movement on real time basis.
If you do not consent to the tracking of your geo-location, you will still be able to use the basic features of the App. You may at any time withdraw your consent to tracking your geo-location in your AmbySure account. Further, you can turn the geo-location tracking off at the device level, also temporarily. Your mobile device informs you when geo-location is tracked by displaying the GPS arrow icon.
If you are traveling in a Vehicle escorted by the Emergency Responder, we will collect the Emergency Responder’s geo-location information from the Emergency responder’s mobile device. Because you are travelling in the Vehicle, this means we will also indirectly collect your location information. This information is necessary to ensure safe emergency response and handle complaints from you or emergency responders. We will also use the Emergency Responder’s geo-location information in an anonymized and aggregated form in order to generate statistical information and management information and to provide you with increased App functionality.

When you request emergency response via your use of the App, we provide your first name or last name to the Emergency Responder / Partner who accepts your request for emergency response so that the Emergency Responder may contact and find you.

If you choose to upload a profile picture to your AmbySure account, your profile picture will be viewable by the Emergency Responder who is responding to your emergency response request so that the Emergency Responder is able to verify your identity. You may remove or replace your profile picture at any time by logging into your account on the Website and / or the App.

If you have requested an emergency response through the App, from the time that your emergency response request is accepted by the Emergency Responder, until your response request is completed, you and the Emergency Responder will have the ability to contact each other, via the mobile phone used to request the emergency response. During that time and only if you have consented, we will send you push notifications to your mobile phone to let you know if the Emergency responder is on his way to your location and again when he has arrived at your location. To send you push notifications we will process your telephone number. If you do not want to receive push notifications you can always withdraw your consent by changing your settings via the settings page of your mobile telephone.

Service Provider in order to process payments for your emergency response requests. Tava Mitra / AmbySure itself only collects the first six (the BIN numbers) and the last four digits of your credit card number / debit card number or payment wallet account number payment platform account number, the expiration number and pin code. We use this information to prevent fraud.

Tava Mitra may use your contact details to send you general updates regarding Tava Mitra, AmbySure, news, special offers and promotions. You may at all times opt-out of receiving these updates.

Tava Mitra uses your personal data in an anonymized and aggregated form to closely monitor which features of the Service are used most, to analyze usage patterns and to determine where we should offer or focus our Service. We may share this information with third parties for industry analysis and statistics.

If you wish to apply for a job opportunity or to be service provider on our Website, we will collect personal information such as your name, email address, phone number and additional information such as resume and gender. We use the information collected within this area of the Website to register and process your application, to determine your qualifications for the position / opportunity for which you have applied and to contact you.

When you add AmbySure Trusted Contacts and / or if you choose to use our referral option in the App to tell a friend about our Service, you will be prompted to enter your friend's email address or mobile phone number or log into your preferred social network. When you add AmbySure Contacts and / or if you chose to refer a friend, we will automatically populate a message for you to send it to your friend inviting him or her to try the Service on your behalf, however the actual message will be sent via your mobile device or social network and you may or may not be able to edit the final message before you send it. We do not store your friend's data.

The Website and the App may offer publicly accessible blogs and community forums. We will use your personal data such as your name, email address, the messages or content you choose to post to administrate and provide you with these services. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, please contact us at

As a user, you have the right to information regarding your personal account, including information that you've provided to us and information regarding each emergency response requested via the App. You may at any time request correction or erasure of your personal data, and object to any processing of your personal data by emailing us at We will respond to your access and / or correction request within four weeks. You may also amend your personal details and withdraw any given consent using your AmbySure account.

We may employ third party companies and individuals to facilitate or provide the Service on our behalf, to process payment, provide customer support, provide geo-location information to our Emergency Responders, to host our job / partner / responder application form, to perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Website's features) or to assist us in analyzing how our Service is used. These third parties have access to your personal information only to perform these tasks on our behalf and are contractually bound not to disclose or use it for any other purpose. Tava Mitra will disclose your personal data to the extent that this is legally required, or necessary for the establishment, exercise or defence of legal claims and legal process; or in the event of an emergency pertaining to your / others health and / or safety.

Unless specified otherwise in this Privacy and Cookie Policy, we will retain your information until you cancel your AmbySure account, or until your AmbySure account has been inactive for ten years. If you wish to cancel your AmbySure account or request that we no longer use your information to provide you services, please contact us at Upon expiry of ten years period of inactivity, we will alert you and give you two weeks to re-activate your AmbySure account or retrieve any personal information you want to keep. After deletion of your account we will anonymize your data, unless these data are necessary to comply with a legal obligation or resolve disputes.

Tava Mitra has taken appropriate technical and organizational security measures against loss or unlawful processing of your personal data. To this purpose, your personal data are securely stored within our database, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) as well as physical safeguards of the locations where data are store However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. Any transmission of information by you to AmbySure is at your own risk. We recommend that you do not disclose your password to anyone.

At times, Tava Mitra may conduct User surveys to collect information about patients’/user preferences. These surveys are optional and if patients / user choose to respond, their responses will be kept anonymous. None of this information is shared with third parties, except in summary form, if at all. The demographic information that Tava Mitra collects in the registration process and through surveys is used to help Tava Mitra improve its Services to meet the needs and preferences of patients. This may include targeting advertising to Patients / users about our Services. Information we gather through a contest may also be disclosed to third parties, as necessary, and other aspects of any contest or similar offering.

The Website and / or the App uses “cookies”. A cookie is a small text file that we place on your computer or mobile device to enable various features of the Website. You can change your cookie settings to accept or not accept cookies in your browser settings.

Essential: Tava Mitra uses cookies necessary to enable or enhance certain functionality of the Website and / or the App, such as recalling your recent actions on the Website and / or the App or remembering your Website and / or the App settings. If you have cookies disabled in your browser, these cookies will be blocked. Non-essential: Tava Mitra uses Google Analytics' cookies. If you have cookies disabled in your browser / phone, these cookies will be blocked. Google Analytics is a web / app analysis service that is offered by Google Inc. Google Analytics uses cookies to analyze the usage of the Website and / or the App by Users to give Tava Mitra an insight in the way Users use the Website and / or the App.

If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Any changes to our privacy policy will be communicated through our Web site. We reserve the right to change the terms of this Privacy Policy from time to time without any obligation to inform you and it is your responsibility to look through them as often as possible.

If you have any queries or comments about this privacy policy, please write to us at this email id